Moe Jimmy

OFF-GRID DISTRIBUTION / THE CABIN DEPOT| Fredericton, NB, Canada

• Spearheaded backend overhaul of Shopify, implemented modular architecture; reducing cart abandonment rate by 31%
• Engineered a custom CRM ecosystem integrating help desks, IVRs, AI agents, and automation, expediting customer and internal communications, shortening response times by 50% and significantly enhancing customer experience.
• Deployed centralized dashboards and structured knowledge management systems; improving decision-making by 25%.
• Upgraded lead scoring and marketing attribution models, increasing qualified lead conversion rates by 38%.
• Negotiated vendor contracts and optimized tech investments, driving operational cost savings of 20%.
• Streamlined operations by implementing new process protocols, a project management system, and LMS, while launching B2B/B2C channels and customer success initiatives to boost team efficiency and client engagement.
• Increased revenue by 28% through strategic management of Google, Meta, and Bing Ads.
• Integrated logistics and inventory automations across 45+ vendors, reducing delivery delays and workflow by 35%
• Deployed automated API–driven logistics system; improving shipping, inventory management, and order fulfillment by 30%.
• Google Ads: 689.81% ROAS, 1.73% CTR across multiple campaigns
• Meta Business: 3.6M+ audience reach with targeted demographic campaigns
• Bing Ads: Cross-platform advertising optimization and audience expansion
• Reddit Ads: Community-focused advertising with high engagement rates
• TikTok Ads: Video-first marketing campaigns targeting younger demographics
• Multi-touch attribution modeling and customer journey analysis
• Triple Whale: E-commerce analytics and profit optimization platform
• Advanced marketing automation and lead nurturing workflows

SPANDREL INTERACTIVE / REFRAME GAMES| Fredericton, NB, Canada

• Led go-to-market (GTM) strategy and commercialization for VR/AR simulations, securing public funding and forming a 50+ partner ecosystem of ed-tech vendors, agencies, and grant funders.
• Designed market entry frameworks and growth roadmaps to validate product-market fit and accelerate adoption.
• Launched gamified experiences, increasing early adopter engagement by 40% and generating critical user feedback.

DUBIZZLE – OLX GROUP| Dubai, UAE

• Led luxury automotive sales and branch operations, managing high-ticket deals & VIP relationships. Developed concierge-level service models, secured multimillion-dollar revenue streams, and acquired B2B partnerships.
• Achieved Top Sales Agent in MENA (2021) by exceeding benchmarks by 80%, closing 50+ monthly transactions, generating $12M+ in annual revenue, and maintaining 100% customer satisfaction.

ROAD & TRANSPORT AUTHORITY| Dubai, UAE

• Served as SME for quality assurance, managing a centralized knowledge base for frontline, legal, and training teams.
• Resolved all high-priority complaint escalations, achieving 100% turnaround satisfaction across tracked cases.
• Received the Bravo Champion Award for excellence in service quality and measurable impact.

EUROSEC AUTOMATION & SECURITY| Dubai, UAE

• Delivered project coordination on automation and security system installations for public and private sector clients.
• Served as project manager for bid processes, converting technical requirements into actionable deliverables for the team.
• Supported market expansion strategies, improving client acquisition and project success rates.

AL SAMIM GENERAL TRADING| Dubai, UAE

• Executed digital campaigns and seasonal promotions, driving brand visibility and revenue growth.
• Developed CRM workflows and reporting automations to streamline sales operations.
• Supported cross-functional business development efforts, expanding product reach and partnerships.

Masters of Business Administration

University of New Brunswick

2024

Post-Baccalaureate Diploma in University Teaching

University of New Brunswick

2023

Bachelor of Business Administration, Finance

American College in Dubai

2021

Bachelor of Business Administration, Management

American College in Dubai

2020

Project Management Professional (PMP)

Project Management Institute

2024

Data Science & Fundamentals

Johns Hopkins University

2022

Digital Media & Marketing Strategies

University of Illinois

2022

Certified AI Generative Leader

Google

Up-to-date

Google Ads & Analytics

Google

Up-to-date

Vice President of Fundraising

Lifesaving Society

2024 – Present

Gender and Sexual Diversity

University of New Brunswick

2023 – Present

Mental Health Committee

University of New Brunswick

2023 – 2024

Graduate Students Committee

University of New Brunswick

2023 – 2024

Site Operations Team Leader

EXPO 2020

2021-2022

Operations

Global Event Management (GEM)

2019

LINKNB [Non-Profit Organization] | New Brunswick, Canada

Chief Executive Director/Founder

February 2024 to Present

• Launched a CivicTech platform for jobs, events and housing, uniting citizens, businesses and municipalities
• Shaped product vision, ran agile sprints and leading a 6-person remote team
• Automated user journeys and data flows with Firebase & Zapier & Google Cloud Platform through DevOps.
• Forged key partnerships with decision-making municipal and organization leaders across New Brunswick.

DEAL AUTO PLUS | Dubai, UAE

Chief Growth Officer/Co-founder

August 2018 to September 2020

• Built an acquisition funnel and KPI reporting dashboards, managing $1.5M in inventory,
• Boosted lead conversion via Google Ads, SEO, CRM-driven sales pipelines, and billboard advertising.
• Implemented KPIs through reporting dashboards that allowed for reinvestment strategies and inventory turnover analysis

CSGOSphere [Online Community/Trading/Entertainment Platform]

Co-founder/Strategic Lead

December 2015 to March 2017

• Designed UX and backend, scaled to 50 000+ users in 3 months through gamification and events
• Automated fraud detection and behavior-tracking to secure trading, adhering to Steam’s policies.