Google Ads Campaign Optimization
Comprehensive Google Ads management achieving exceptional performance metrics
Key Impact:
Achieved exceptional return on ad spend through strategic optimization and targeting
Technologies:
Google Ads
Google Analytics
Google Merchant Center
Google Search Console
Google Manufacturer Center
Google Tag Manager
Google Trends
Conversion Tracking
Meta Business Suite Marketing
Large-scale Facebook and Instagram advertising campaigns with optimized targeting
Key Metrics:
3.6M+ Audience Reach
Optimized targeting
Creative optimization
Key Impact:
Reached massive audience with highly targeted campaigns across Meta platforms
Technologies:
Meta Business Manager
Facebook Ads
Instagram Ads
Multi-Platform Advertising Strategy
Comprehensive advertising across Bing, Reddit, and TikTok with performance tracking
Key Metrics:
Bing: 475% ROAS, 1.5% CTR
Reddit: 420% ROAS, 1.2% CTR
TikTok: 395% ROAS, 1.1% CTR
Key Impact:
Diversified advertising reach across multiple platforms with strong performance metrics
Technologies:
Bing Ads
Reddit Ads
TikTok Ads
Triple Whale
Multi-Market Attribution Implementation
Implemented advanced attribution models using Triple Whale for unified ROI tracking
Key Metrics:
Unified ROI tracking
Multi-touch attribution
Cross-platform analytics
Key Impact:
Enabled comprehensive tracking and optimization across all marketing channels
Technologies:
Triple Whale
Funnel.io
Looker Studio
Attribution Modeling
Analytics Integration
Revenue Growth Through Paid Ads
Strategic management of multi-platform paid advertising campaigns
Key Metrics:
28% revenue increase
Multi-platform management
Strategic optimization
Key Impact:
Increased overall revenue through strategic paid advertising management
Technologies:
Multi-platform Ads
Campaign Management
Performance Optimization
SEO & Site Performance Optimization
Comprehensive site optimization including speed, SEO, and automated content
Key Metrics:
Site speed: 4.7s → 2.1s
SEO score: 37 → 76
3,000+ automated meta fields
Key Impact:
Dramatically improved site performance and search engine visibility
Technologies:
SEO Optimization
Ahrefs
SEMRush
Site Speed
Meta Automation
Alt-text Automation
Automated review workflows and pre-screening systems for reputation management
Key Metrics:
37% increase in public reviews
Automated workflows
Pre-screening systems
Key Impact:
Boosted online reputation through systematic review management and automation
Technologies:
Review Automation
Workflow Management
Reputation Management
Launched fully functional North American Shopify store for sustainable products
Key Metrics:
Full store launch
North American market
Sustainable products focus
Key Impact:
Successfully launched e-commerce presence in North American market
Technologies:
Shopify
E-commerce
Market Launch
3PL Logistics Centralized Platform
Built comprehensive logistics platform with carrier API integrations
Key Metrics:
32% reduction in refunds
200% faster shipping workflows
Multi-carrier integration
Key Impact:
Dramatically improved shipping accuracy and workflow efficiency through centralized logistics
Technologies:
Day & Ross API
FedEx Freight
UPS
Canada Post
Logistics Platform
Comprehensive CRM system with IVR, help desk, AI agents, and automated workflows
Key Metrics:
50% faster response times
25% better decision-making
Integrated ecosystem
Key Impact:
Transformed customer service operations through AI-powered automation and integration
Technologies:
CRM Integration
IVR Systems
AI Agents
Workflow Automation
Lead Scoring & Attribution Optimization
Advanced lead scoring models and attribution systems for improved conversion
Key Metrics:
38% increase in qualified lead conversion
Enhanced attribution
Improved scoring
Key Impact:
Significantly improved lead quality and conversion rates through advanced scoring
Technologies:
Lead Scoring
Attribution Models
Conversion Optimization
Operational Cost Optimization
Comprehensive vendor contract and technology stack optimization
Key Metrics:
20% operational cost savings
Vendor optimization
Technology stack efficiency
Key Impact:
Achieved significant cost savings through strategic vendor and technology optimization
Technologies:
Vendor Management
Cost Optimization
Technology Stack
Multi-Vendor Logistics Integration
Integrated logistics and inventory automation across 45+ vendors
Key Metrics:
45+ vendor integrations
30% faster fulfillment
Reduced delays
Key Impact:
Streamlined operations across extensive vendor network with improved fulfillment speed
Technologies:
Vendor Integration
Inventory Automation
Logistics Management
Multi-Store Product Data Sync
Automated product data synchronization across 7 Shopify stores
Key Metrics:
7 Shopify stores
600% workflow efficiency increase
Automated sync
Key Impact:
Dramatically improved operational efficiency through automated product data management
Technologies:
Shopify API
Data Synchronization
Multi-store Management
HubSpot Enterprise Implementation
Full HubSpot Enterprise Suite deployment with data migration and staff training
Key Metrics:
73% workflow efficiency improvement
Full B2C/B2B visibility
Legacy data migration
Key Impact:
Transformed business operations through comprehensive HubSpot implementation
Technologies:
HubSpot Enterprise
Data Migration
Staff Training
Workflow Optimization
B2B Dealer Portal Development
Custom B2B portal eliminating manual processes for dealer management
Key Metrics:
Eliminated manual entry
Automated invoicing
Rate lookup automation
Key Impact:
Streamlined B2B operations through comprehensive dealer portal automation
Technologies:
B2B Portal
Process Automation
Dealer Management
Multi-Language Website Translation
Automated translation of 42,000+ pages using DeepL API across 3 websites
Key Metrics:
42,000+ pages translated
French & Spanish
3 websites
Key Impact:
Expanded market reach through comprehensive multi-language website automation
Technologies:
DeepL API
Translation Automation
Multi-language Support
Retail Technology Implementation
Electronic shelf labels and barcode scanners for retail and franchise stores
Key Metrics:
Electronic shelf labels
Barcode scanners
Retail automation
Key Impact:
Modernized retail operations through advanced labeling and scanning technology
Technologies:
Electronic Shelf Labels
Barcode Scanners
Retail Technology
Project Management Platform Rollout
Implementation of ClickUp, Monday.com, and Asana for collaborative project management
Key Metrics:
Multi-platform deployment
KPI tracking
Collaborative workflows
Key Impact:
Enhanced team collaboration and project visibility through comprehensive platform rollout
Technologies:
ClickUp
Monday.com
Asana
KPI Tracking
Digital Contract Management
Adobe Sign and DocuSign integration for streamlined contract processes
Key Metrics:
50% faster contract cycles
Digital signatures
Process automation
Key Impact:
Significantly reduced contract processing time through digital signature integration
Technologies:
Adobe Sign
DocuSign
Contract Automation
Automated Notification Systems
Comprehensive notification automation for marketing, sales, and customer service
Key Metrics:
Multi-channel notifications
Automated workflows
Customer engagement
Key Impact:
Enhanced customer engagement through systematic notification automation
Technologies:
Marketing Automation
Sales Notifications
Customer Service Automation
Buy Now, Pay Later Integration
Implemented BNPL options for in-store and online purchases in USA and Canada
Key Metrics:
Multi-provider integration
USA & Canada coverage
In-store & online
Key Impact:
Expanded payment options and improved customer purchasing flexibility
Technologies:
Humm
Affirm
Shop Pay
Payment Integration
LinkNB Civic Tech Platform
Founded civic tech platform connecting citizens, businesses, and municipalities
Key Metrics:
6-person remote team
Municipal partnerships
Multi-stakeholder platform
Key Impact:
Created innovative civic technology solution connecting communities across New Brunswick
Technologies:
Firebase
Zapier
Google Cloud Platform
Civic Technology
Ed-Tech Partnership Ecosystem
Built 50+ partner ecosystem for VR/AR educational simulations
Key Metrics:
50+ partners
40% engagement increase
VR/AR focus
Key Impact:
Established comprehensive partnership network for educational technology advancement
Technologies:
VR/AR Technology
Partnership Management
Educational Technology
Deal Auto Plus Automotive Venture
Co-founded and scaled automotive sales operation with comprehensive systems
Key Metrics:
$1.5M inventory management
KPI dashboards
Multi-channel marketing
Key Impact:
Successfully built and scaled automotive venture with systematic approach to operations
Technologies:
Inventory Management
KPI Dashboards
CRM Systems
Marketing Automation
Shopify Backend Architecture Overhaul
Comprehensive Shopify backend redesign with modular architecture
Key Metrics:
31% reduction in cart abandonment
Modular architecture
Performance optimization
Key Impact:
Significantly improved e-commerce performance through systematic backend optimization
Technologies:
Shopify Architecture
Modular Design
Performance Optimization
Multi-Market Attribution Analytics
Advanced attribution and performance analytics via Triple Whale for cross-platform ROI
Key Metrics:
Cross-platform ROI tracking
Multi-touch attribution
Performance analytics
Key Impact:
Enabled comprehensive performance tracking and optimization across all marketing channels
Technologies:
Triple Whale
Funnel.io
Looker Studio
Attribution Modeling
Performance Analytics
ROI Tracking
Gaming Marketplace Fraud Detection
Built automated fraud detection and behavior tracking for gaming marketplace
Key Metrics:
50,000+ users in 3 months
Automated fraud detection
Behavior tracking
Key Impact:
Successfully scaled gaming marketplace with robust fraud prevention and user behavior analysis
Technologies:
Fraud Detection
Behavior Analytics
Machine Learning
User Tracking
AI-Driven CRM Enhancement
Engineered AI enhancements integrating machine learning into CRM processes
Key Metrics:
ML integration
Process automation
Intelligent workflows
Key Impact:
Transformed CRM capabilities through strategic AI and machine learning integration
Technologies:
Machine Learning
CRM AI
Process Intelligence
Automated Workflows